Interesting story about NTU and its efforts to boost fundraising and brand itself effectively.
Thu, Jun 18, 2009
The Straits Times
He aims to boost NTU brand
By Leow Si Wan
NANYANG Technological University (NTU) has a new point man for fund raising, engaging the university’s alumni and strengthening its ties with the community.
He is Mr Chew Kheng Chuan, 51, who now assumes the title of chief university advancement officer.
The newly created post is aimed at giving oomph to NTU’s fund-raising capability, developing its base of supporters and champions and building its brand, so it can become a ‘great global university’.Mr Chew, a committee member of the Singapore chapter of the Association of Fund-raising Professionals, is no greenhorn in this game.
He comes to NTU after five years of leading fund-raising efforts at the National University of Singapore (NUS).
It has been reported that on his watch, NUS raised $1.5 billion – more than four times what it raised in the previous 12 years.
Before the NUS job, he and his wife, Dr Chia Kwok Ying, ran their own business producing publications, annual reports and designing identities for brands such as the Banyan Tree and Channel NewsAsia. He has his work cut out for him at NTU.